Mossy Gal is a wellness brand specializing in sea moss supplements that later expanded into skincare and pet wellness. The business had strong product demand but lacked cohesive branding and a professional online store. Over two years, I led a full transformation across brand identity, packaging, Shopify UX, SEO, and eCommerce strategy to improve the brand’s credibility and online sales performance.
Challenges
DIY branding with no original logo files
No unified brand system
Inconsistent packaging across product lines
Cluttered Shopify store with poor navigation
Weak product organization and tagging
No SEO structure
Strategy
To support Mossy Gal’s growth, the focus was on:
Developing a unified brand identity system
Creating cohesive packaging across product categories
Redesigning the Shopify experience with improved UX and navigation
Building an SEO foundation with optimized product pages for organic discovery
Increasing revenue efficiency through bundles and subscriptions
A strong identity builds trust and recognition. For Mossy Gal, we created a bold system that extends seamlessly across digital, social, and print – making the brand unmistakable everywhere it shows up.
A strong identity creates confidence, trust, and connection. For Mossy Gal, the essentials – logo, color, typography – set the foundation. Extending that system across socials, web, and print made the brand instantly recognizable and unforgettable.
The result: a cohesive identity that builds recognition, trust, and loyalty at every touchpoint.
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Let’s create a brand identity that defines your business and inspires your audience.
