Roger Zapata is a brand strategist, packaging designer, and marketing specialist helping businesses across industries create branding that sparks recognition, builds trust, and stands out. He delivers agency-level strategy and design under his own name, partnering with founders to build brands that connect and scale.

After seeing many small and growing businesses struggle with inconsistent visuals, Roger set out to redefine branding as both emotionally resonant and strategically structured.

He began showcasing a clean, modern aesthetic rooted in brand psychology. That approach quickly attracted clients who valued not only the visuals but the clarity and strategy behind them.

That philosophy became the foundation of his practice. Today, Roger develops brand identities, packaging systems, and websites that align design with business goals.

His guiding principle, “Emotionally driven. Strategically backed.”, captures what clients value most–branding that feels human while anchored by strategy.

Roger’s mission is to help founders build cohesive brand systems that inspire confidence, spark loyalty, and grow recognition across every touchpoint.

Outside of client work, he continues exploring design trends, packaging psychology, and new ways to elevate branding. His belief is simple: pair strategy with creativity, and design becomes a tool for transformation.